Puerto Rican alternative urban rapper, lyrical genius and creative director, Álvaro Díaz, drops new single “Llori Pari” featuring Colombian songwriter-turned-reggaeton star FEID today via Universal Music Latino. The single is part of forthcoming album Felicilandia and was produced by NEON16’s multi-award-winning producers Tainy and Manuel Lara (Bad Bunny, Kali Uchis, Myke Towers, Rauw Alejandro). The track is a down tempo emo-reggaeton with an interpolation of the iconic 80’s song “True” by Spandau Ballet.
“It was really important for me to have heart-felt records on the album…my intention was to be vulnerable. ‘Lloripari’ [which translates to ‘crying party’] is a term that trips me out, it refers to when someone isn’t feeling emotionally well but keeps partying…crying and perreando [twerking],” explains Díaz about the record.The visuals shot in Miami, FL and directed by Gian (Jhay Cortez, FEID), follow Díaz’s tasteful approach and creative direction which he often intersects with contemporary art, pop culture and high fashion. “The idea of the video has a lot to do with the movie Mean Girls. It’s a game which has a ‘burn book’ and there is this girl, Priscilla Huggins, who is remembering us and was also part of my previous two videos, which adds continuity to the story,” says Díaz about the concept. “Llori Pari” is another avant-garde body of work under Díaz’s genius creative direction that visually sets him apart from his peers in the Latinx urban space, something he has always been highly respected for by his colleagues, fans, and critics alike.
Earlier this year, Díaz penned “Baila Conmigo” by Selena Gómez & Rauw Alejandro which hit #1 on Billboard Latin’s Airplay and Rhythm charts. This week he scored his second #1 record as a composer on the song “Deja Vu” by Tainy & Yandel, also on Billboard Latin’s Airplay chart.
Álvaro Díaz is one to watch and poised to be the next Latin rap star! Stay tuned for new music and more news on coming soon!
About Alvaro Díaz
Álvaro Díaz not only expresses himself through his music but also through fashion and his very own clothing line, Lv Ciudvd. Recently, Díaz released some of his most outstanding bodies of work including “Deportivo” featuring Cazzu, his first critically acclaimed studio album Díaz Antes: Ciudad De Los Niños Tristes which includes the hit “Reina Pepiada” and “Dale Duro” with Miky Woodz and Lyanno, “MERA” alongside Dalex and Tainy, which became an instant hit upon release, “A Donde Van” featuring global star Sebastian Yatra, “Menos (-)” and other collaborations with artists such as C.Tangana, Corina Smith, and Yandel. In addition, Díaz has penned hits such as “Deja Vu” by Tainy and Yandel, “Sexo Virtual,” “Brasilera” and “Aquel Nap” from Rauw Alejandro’s new album ViceVersa and “Baila Conmigo” by Selena Gómez & Rauw Alejandro.
Previously, Díaz won a Tu Musica Urbana Award for Best Tropical Fusion with N’Klabe and was the first Latinx urban artist covered by Complex. In addition to his incredible musical trajectory, Díaz has amassed +200M global streams across DSPs, +57M views on YouTube and +1.8 million monthly listeners on Spotify. Díaz is represented by creative powerhouse & talent incubator, NEON16.
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